THE DEVIL WEARS PRADA Reveal New Video “To The Key of Evergreen”

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THE DEVIL WEARS PRADA’S NEW VIDEO FOR
“TO THE KEY OF EVERGREEN” GOES BEYOND THE BOUNDARIES
OF TIME TO TELL A POIGNANT STORY OF LOVE

Most of The Devil Wears Prada’s videos have tread into unusual territories, and, as it tells a powerful love story that transcends time and space, the one for the band’s new song “To The Key of Evergreen,” is no exception.

With inspiration from Mike Hranica’s all-time favorite love story, Vladimir Nabokov’s “Lolita,” the “To The Key of Evergreen” video follows a young man who crosses impossible barriers of dimension and time to be with his true, lost love.

The video was directed by Maria Juranic who also directed Prada’s critically-acclaimed “First Sight” and “War” videos, as well as Doomtree’s “Final Boss.”   Said Hranica, “Maria was able to distill into the video the love story’s warmth and emotion that is apparent in the song’s lyrics.  Even her first edit blew us out of the water.”

“To The Key of Evergreen” is from the band’s upcoming album Transit Blues due out October 7(Rise Records).  To support the release, TDWP – Hranica/vocals, Jeremy DePoyster/guitar, vocals, Andy Trick/bass, Kyle Sipress guitar, joined by Giuseppe Capolupo/drums and Jonathan Gering/keyboards – will kick off “The Rise Up Tour” with Memphis May Fire and Silverstein on Noember 29th. It will be the band’s first full UK outing since Oct 2013.  Tickets are £16 except London which is £17, on sale now.

November 29 Norwich, – Waterfront
November 30 London, – Koko
December 1 Manchester, – Academy 2
December 2 Newcastle, – Riverside
December 3 Glasgow, – Garage
December 5 Birmingham, – Asylum
December 6 Leeds, – Stylus
December 7 Nottingham, – Rescue Rooms
December 9 Bristol, – 02 Academy 1
December 10 Southampton, -Engine Rooms

About Author

I'm a 40+ music fan. Fond mostly of rock and metal - my staple musical food delights. Originally from Northern Ireland, I am now based in the UK-Manchester. I have a hectic musical existence with regular shows and interviews. Been writing freelance for five years now with several international websites. Passionate about what I do, I have been fortunate already to interview many of my all-time musical heroes. My music passion was first created by seeing Status Quo at the tender age of 15. While I still am passionate about my rock and metal, I have found that with age my taste has diversified so that now I am actually dipping into different musical genres and styles for the first time. Photo: Mark Dean with Jeff Kendrick of Devildriver - Photography by Olga Kuzmenko